The initiative has been introduced to reward customer engagement while strengthening platform loyalty. Select customers who pay their credit card bills through the Paisabazaar application will become eligible to participate in a "Spin the Wheel" contest after every bill payment. Selected winners will receive a complimentary PB Pass each month.
Paisabazaar will also provide PB Pass as an assured benefit to customers who apply for a new credit card through its platform. Eligible customers can unlock a complimentary PB Pass after activating their newly issued credit card and making their first credit card bill payment through the Paisabazaar application.
Each PB Pass enables seamless access to an airport lounge or travel experience within the LoungeKey network through a QR code-based system, eliminating the need for additional memberships or registrations. Participating airport experiences include the newly opened Travel Club Lounge at Don Mueang International Airport in Thailand, the Kyra Lounge near Gate 40 at Hong Kong International Airport, and the Rose Lounge at Tan Son Nhat International Airport in Vietnam, among several other destinations.
Santosh Agarwal, Chief Executive Officer of Paisabazaar, said the company is focused on delivering value beyond customer acquisition while building deeper engagement throughout the customer lifecycle. She stated that airport lounge access remains one of the most valued travel benefits for credit card users and that PB Pass makes the experience more accessible, rewarding, and convenient. She added that the extensive LoungeKey network enables Paisabazaar to provide a differentiated benefit that customers can continue to enjoy as they engage with the platform.
Rom Remy, Managing Director for South and Southeast Asia at Collinson International, said travel demand in India continues to grow strongly, with consumers placing increasing importance on travel-focused benefits such as airport lounge access. He said the company's research indicates that 81 percent of travellers in India believe airport lounge access and travel experiences enhance their overall journey. He added that Collinson International is pleased to partner with Paisabazaar to enhance customer travel experiences through the LoungeKey network while welcoming users to its global network of airport lounges and travel experiences.
The launch comes at a time when airport lounge access remains one of the most sought-after benefits associated with credit cards. However, such benefits are often restricted by card-specific eligibility conditions, spending requirements, and visit limits, creating complexity for many consumers. PB Pass provides an additional and simplified method of accessing airport lounges and travel experiences through a QR code-based process and broad global coverage, complementing the travel benefits already available with eligible credit cards.
Paisabazaar, a part of PB Fintech, which has been publicly listed since 2021, has built its presence over more than 12 years and serves over 58 million consumers across 850 cities and towns in India. The platform offers a comprehensive range of financial products, including loans, credit cards, investments, savings products, bill payment services, and mobile recharge facilities. It also enables consumers to check their credit scores from all four Credit Information Companies operating in India. The company is certified under ISO 27001:2013 and PCI DSS standards, reflecting its commitment to maintaining strong information security and consumer data protection.
LoungeKey is a digital travel experiences programme operated by Collinson International, providing eligible cardholders with secure and convenient access to airport lounges, dining, retail offers, spa services, and other travel experiences using their existing payment card or smartphone. The programme offers access to more than 1,800 airport lounges and travel experiences across over 856 airports worldwide through payment card or QR code authentication for quick entry and offer redemption.
Collinson International, a privately owned global company, has spent more than 35 years working with the world's leading payment networks, over 1,400 banks, 90 airlines, and 20 hotel groups to deliver airport experiences, loyalty and customer engagement programmes, and insurance solutions for more than 400 million consumers worldwide.
The launch of PB Pass marks a significant expansion of travel-related benefits for credit card users, offering a simplified and accessible airport lounge experience while reinforcing Paisabazaar's strategy of enhancing long-term customer engagement through value-added financial services.
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